Zag: The #1 Strategy of High-Performance Brands Condition:Good and celebrate

and celebrate

and he's desperate to find the truth of his paternity

and the will to change it

Cassidy Somers

New from the author of Eye Contact

Zag: The #1 Strategy of High-Performance Brands Condition:Good and celebrateWhen everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value